The Importance of Data Intelligence to the Data-Driven Business

The successful organization in today’s digital economy needs to be data-driven. Companies large and small as well as governments and nonprofit organizations are all seeing the value that data can bring to driving success. Data-driven success, however, requires a certain level of “data intelligence” across the organization. What is data intelligence? It combines people, process and technology with a mix of data architecture, data governance, and data literacy required from both business and IT stakeholders. While this can seem complex, join Donna Burbank, managing director of Global Data Strategy, to demystify the complexities of data intelligence and provide practical, concrete best practices based on real-world implementations around the globe.