We like to sum up the advantages of data modeling in a simple phrase: You can’t manage what you can’t see. In other words, you have to know what data you have, the rules that govern it, and how it relates to everything else in order to see value from that data. This means data modeling is absolutely necessary as a precursor to metadata management, data governance and data intelligence.
With an integrated view of conceptual, logical and physical data models, you’re one step closer to ensuring the right information is used, understood and trusted across your entire enterprise. This understanding and trust in your data unlocks a host of tangible, measurable benefits, including: